Unlike artisanal ice cream, industrial ice cream is the result of a highly standardized production process that ensures certified food safety, achieved through strict protocols and laboratory testing. In this context, packaging does more than just contain the product: it must preserve its organoleptic qualities, maintain microbiological integrity, and ensure proper handling throughout the cold chain.

For this reason, containers designed for the ice cream industry must meet specific technical requirements:

• mechanical strength and reinforced thickness, to withstand impacts and temperature fluctuations.
• secure closure systems and lids with a guarantee seal, to prevent contamination and leakage.
• attractive design, capable of enhancing the product and meeting marketing needs.
• certified suitability for food contact, even under critical conditions such as prolonged industrial freezing and repeated thawing and refreezing cycles typical of domestic use.

In other words, when it comes to packaged ice cream, packaging becomes an integral part of the consumer experience and a strategic element for the entire supply chain, from manufacturer to distributor to the final consumer.

Through our specialized know-how and accurate research on materials, at Resaplast we have developed a line of polypropylene containers specifically designed for the ice cream industry. One common question our clients often ask is: is it better to choose a tray or a jar?

In recent years, the jar format has emerged as a growing trend, particularly in premium segments and single-serve products. This format aligns perfectly with new consumer trends:

• Individuality: the smaller size is ideal for on-the-go consumption or single portions.
• Visual experience: the cylindrical design enhances the label and graphics, creating strong shelf impact.
• Premium perception: conveys care and exclusivity compared to competitors.

Resaplast offers polypropylene jars in various capacities, from 0.19 to 1.5 liters, equipped with airtight, heat-sealed or domed lids (the latter designed to protect the product’s aesthetics by preserving the characteristic ice cream “swirl”). These solutions combine safety, optimal preservation, practicality and visual appeal.

The tray has always been the go-to format for the ice cream industry, synonymous with family-sized and shared consumption. Its main strengths include:

• Maximum durability: designed to withstand temperature shocks and the logistics of large-scale retail distribution.
• Functionality: its regular, stackable shape optimizes storage and transportation space.
• Branding potential: its wide surface area for graphics and labels serves as a powerful marketing tool.

Resaplast trays, available in sizes ranging from 0.4 to 4.75 liters, maintain their structure even at extreme temperatures, preventing deformation and breakage. These containers offer a perfect balance of strength, ergonomics and visual appeal.

Both formats come with distinct advantages and specific consumption patterns that must be evaluated based on logistical needs, target audience and market expectations.

In a dynamic sector like ice cream, where high-volume industrial production coexists with artisanal niches, versatility in packaging is key. At Resaplast, we embrace this principle by providing a wide range of safe, versatile and high-performance packaging solutions, designed to support ice cream manufacturers in any positioning strategy and to serve as a strategic tool for their product’s success.