{"id":3721,"date":"2025-09-04T09:00:49","date_gmt":"2025-09-04T09:00:49","guid":{"rendered":"https:\/\/resaplast.it\/?p=3721"},"modified":"2025-09-04T12:55:07","modified_gmt":"2025-09-04T12:55:07","slug":"tray-jar-best-packaging-packaged-icecream","status":"publish","type":"post","link":"https:\/\/resaplast.it\/en\/tray-jar-best-packaging-packaged-icecream\/","title":{"rendered":"Tray or jar: which is the best packaging for packaged ice cream?"},"content":{"rendered":"<section class=\"bde-section-3721-100 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h1 class=\"bde-heading-3721-101 bde-heading\">\nNEWS\n<\/h1><\/div>\n<\/section><section class=\"bde-section-3721-102 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><img decoding=\"async\" class=\"bde-image2-3721-103 bde-image2\" src=\"https:\/\/resaplast.it\/wp-content\/uploads\/2025\/09\/news-agosto-2025_eng-1.webp\" loading=\"lazy\" srcset=\"https:\/\/resaplast.it\/wp-content\/uploads\/2025\/09\/news-agosto-2025_eng-1.webp 1920w, https:\/\/resaplast.it\/wp-content\/uploads\/2025\/09\/news-agosto-2025_eng-1-300x141.webp 300w, https:\/\/resaplast.it\/wp-content\/uploads\/2025\/09\/news-agosto-2025_eng-1-1024x480.webp 1024w, https:\/\/resaplast.it\/wp-content\/uploads\/2025\/09\/news-agosto-2025_eng-1-768x360.webp 768w, https:\/\/resaplast.it\/wp-content\/uploads\/2025\/09\/news-agosto-2025_eng-1-1536x720.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><div class=\"bde-div-3721-104 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-3721-105 bde-heading\">\nTRAY OR JAR: WHICH IS THE BEST PACKAGING FOR PACKAGED ICE CREAM?\n<\/h1><div class=\"bde-text-3721-106 bde-text\">\n4 September 2025\n<\/div>\n<\/div><div class=\"bde-rich-text-3721-107 bde-rich-text breakdance-rich-text-styles\">\n<p>Unlike artisanal ice cream, <strong>industrial ice cream is the result of a highly standardized production process<\/strong> that ensures <strong>certified food safety<\/strong>, achieved through strict protocols and laboratory testing. In this context, packaging does more than just contain the product: <strong>it must preserve its organoleptic qualities, maintain microbiological integrity, and ensure proper handling throughout the cold chain<\/strong>.<\/p>\n<p>For this reason, containers designed for the ice cream industry must meet specific technical requirements:<\/p>\n<ul>\n<li><strong>mechanical strength<\/strong> and <strong>reinforced thickness<\/strong>, to withstand impacts and temperature fluctuations.<\/li>\n<li><strong>secure closure systems<\/strong> and <strong>lids with a guarantee seal<\/strong>, to prevent contamination and leakage.<\/li>\n<li><strong>attractive design<\/strong>, capable of enhancing the product and meeting marketing needs.<\/li>\n<li><strong>certified suitability for food contact<\/strong>, even under critical conditions such as prolonged industrial freezing and repeated thawing and refreezing cycles typical of domestic use.<\/li>\n<\/ul>\n<p>In other words, when it comes to packaged ice cream, packaging becomes an integral part of the consumer experience and a strategic element for the entire supply chain, from manufacturer to distributor to the final consumer.<\/p>\n<p>Through our specialized know-how and accurate research on materials, at Resaplast we have developed <strong>a line of polypropylene containers<\/strong> specifically <strong>designed for the ice cream industry<\/strong>. One common question our clients often ask is: is it better to choose a tray or a jar?<\/p>\n<p>In recent years, <strong>the jar format has emerged as a growing trend<\/strong>, particularly <strong>in premium segments and single-serve products<\/strong>. This format aligns perfectly with new consumer trends:<\/p>\n<ul>\n<li><strong>Individuality<\/strong>: the smaller size is ideal for on-the-go consumption or single portions.<\/li>\n<li><strong>Visual experience<\/strong>: the cylindrical design enhances the label and graphics, creating strong shelf impact.<\/li>\n<li><strong>Premium perception<\/strong>: conveys care and exclusivity compared to competitors.<\/li>\n<\/ul>\n<p>Resaplast offers polypropylene jars in various capacities, from 0.19 to 1.5 liters, equipped with <strong>airtight<\/strong>,<strong> heat-sealed<\/strong> or <strong>domed<\/strong> <strong>lids <\/strong>(the latter designed to protect the product\u2019s aesthetics by preserving the characteristic ice cream \u201cswirl\u201d). These solutions combine <strong>safety<\/strong>, <strong>optimal preservation<\/strong>, <strong>practicality<\/strong> and <strong>visual appeal<\/strong>.<\/p>\n<p>The <strong>tray<\/strong> has always been the go-to format for the ice cream industry, <strong>synonymous with family-sized and shared consumption<\/strong>. Its main strengths include:<\/p>\n<ul>\n<li><strong>Maximum durability<\/strong>: designed to withstand temperature shocks and the logistics of large-scale retail distribution.<\/li>\n<li><strong>Functionality<\/strong>: its regular, stackable shape optimizes storage and transportation space.<\/li>\n<li><strong>Branding potential<\/strong>: its wide surface area for graphics and labels serves as a powerful marketing tool.<\/li>\n<\/ul>\n<p>Resaplast trays, available in sizes ranging from 0.4 to 4.75 liters, <strong>maintain their structure even at extreme temperatures<\/strong>, preventing deformation and breakage. These containers offer a perfect balance of <strong>strength<\/strong>, <strong>ergonomics<\/strong> and <strong>visual appeal<\/strong>.<\/p>\n<p><strong>Both formats come with distinct advantages and specific consumption patterns<\/strong> that must be evaluated based on logistical needs, target audience and market expectations.<\/p>\n<p>In a dynamic sector like ice cream, where high-volume industrial production coexists with artisanal niches, versatility in packaging is key. At Resaplast, we embrace this principle by providing <strong>a wide range of safe, versatile and high-performance packaging solutions<\/strong>, designed to support ice cream manufacturers in any positioning strategy and to serve as a strategic tool for their product\u2019s success.<\/p>\n<\/div><div class=\"bde-post-loop-3721-113 bde-post-loop\"><div class=\"bde-loop bde-loop-grid ee-posts ee-posts-grid\">    <article class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-3078-105-3913-3078-1 bde-div bde-div-3078-105\">\n  \n  \n\t\n\n\n\n<div class=\"bde-image-3078-106-3913-3078-1 bde-image bde-image-3078-106\">\n<figure class=\"breakdance-image breakdance-image--3908\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/resaplast.it\/wp-content\/uploads\/2026\/03\/news-marzo-2026_anteprima.webp\" width=\"500\" height=\"500\" srcset=\"https:\/\/resaplast.it\/wp-content\/uploads\/2026\/03\/news-marzo-2026_anteprima.webp 500w, https:\/\/resaplast.it\/wp-content\/uploads\/2026\/03\/news-marzo-2026_anteprima-300x300.webp 300w, https:\/\/resaplast.it\/wp-content\/uploads\/2026\/03\/news-marzo-2026_anteprima-150x150.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><h3 class=\"bde-heading-3078-103-3913-3078-1 bde-heading bde-heading-3078-103\">\nGeopolitical instability and energy crisis: the challenges for the european plastics supply chain\n<\/h3><div class=\"bde-button-3078-104-3913-3078-1 bde-button bde-button-3078-104\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/resaplast.it\/en\/european-plastics-supply-chain\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">READ MORE<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-3078-105-3892-3078-1 bde-div bde-div-3078-105\">\n  \n  \n\t\n\n\n\n<div class=\"bde-image-3078-106-3892-3078-1 bde-image bde-image-3078-106\">\n<figure class=\"breakdance-image breakdance-image--3887\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/resaplast.it\/wp-content\/uploads\/2026\/02\/news-febbraio-2026_anteprima_ita.webp\" width=\"500\" height=\"500\" srcset=\"https:\/\/resaplast.it\/wp-content\/uploads\/2026\/02\/news-febbraio-2026_anteprima_ita.webp 500w, https:\/\/resaplast.it\/wp-content\/uploads\/2026\/02\/news-febbraio-2026_anteprima_ita-300x300.webp 300w, https:\/\/resaplast.it\/wp-content\/uploads\/2026\/02\/news-febbraio-2026_anteprima_ita-150x150.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><h3 class=\"bde-heading-3078-103-3892-3078-1 bde-heading bde-heading-3078-103\">\n2026 trends: how is the food packaging market evolving?\n<\/h3><div class=\"bde-button-3078-104-3892-3078-1 bde-button bde-button-3078-104\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/resaplast.it\/en\/food-packaging-2026-trend\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">READ MORE<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class=\"bde-div-3078-105-3861-3078-1 bde-div bde-div-3078-105\">\n  \n  \n\t\n\n\n\n<div class=\"bde-image-3078-106-3861-3078-1 bde-image bde-image-3078-106\">\n<figure class=\"breakdance-image breakdance-image--3863\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/resaplast.it\/wp-content\/uploads\/2026\/02\/news-gennaio-2026_miniatura-1.webp\" width=\"500\" height=\"500\" srcset=\"https:\/\/resaplast.it\/wp-content\/uploads\/2026\/02\/news-gennaio-2026_miniatura-1.webp 500w, https:\/\/resaplast.it\/wp-content\/uploads\/2026\/02\/news-gennaio-2026_miniatura-1-300x300.webp 300w, https:\/\/resaplast.it\/wp-content\/uploads\/2026\/02\/news-gennaio-2026_miniatura-1-150x150.webp 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><h3 class=\"bde-heading-3078-103-3861-3078-1 bde-heading bde-heading-3078-103\">\nResaplast drives innovation: a new industrial phase\n<\/h3><div class=\"bde-button-3078-104-3861-3078-1 bde-button bde-button-3078-104\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/resaplast.it\/en\/industrial-innovation-packaging\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">READ MORE<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>    <\/article>\n<\/div>\r\n<\/div><div class=\"bde-button-3721-112 bde-button\">\n    \n                                    \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--primary bde-button__button\" href=\"https:\/\/resaplast.it\/en\/food-packaging-industry\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">ALL NEWS<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div>\n<\/section><section class=\"bde-section-3721-110 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>When it comes to packaged ice cream, packaging becomes an integral part of the consumer experience and a strategic element.<\/p>\n","protected":false},"author":2,"featured_media":3726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best packaging for icecream - Resaplast<\/title>\n<meta name=\"description\" content=\"When it comes to packaged ice cream, packaging becomes an integral part of the consumer experience and a strategic element.\" \/>\n<meta name=\"robots\" content=\"index, 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